Wingfield enters Pickleball market & closes partnership with leading US franchise company

A game is currently taking over the sports landscape in the United States. According to the Sports & Fitness Industry Association, pickleball is the fastest-growing sport in the US for the third year. Within the last 12 months, 48.3 million Americans played pickleball, with about 8.5 million picking up a racquet more than eight times a year. Since 2022, that's an impressive increase of 35% (as of 2023).

After successfully establishing Wingfield in the tennis market, we are thrilled to announce our expansion into one of the fastest-growing sports in America and the world. Pickleball enthusiasts, from casual players to competitive athletes, can look forward to a new era of game improvement tools and analytics, including interactive drills, comprehensive match analysis, AI-enhanced video capabilities, and live streaming.

The Wingfield Box is installed on the court and guarantees high precision in capturing every aspect of the game, ensuring that the insights players get are both accurate and highly actionable. Wingfield leads the field with its user-centric design, combining effortless usability with instant access to videos and stats. By simply logging into the Wingfield Box, players bypass the cumbersome setup of cameras or smartphones and save valuable time on the court, keeping the focus firmly on practicing or playing with an eye to improving. The tracking system automatically uploads all videos and stats after a session where players can retrieve them with their mobile devices. You can find a detailed overview of all the functions of the Wingfield Box for Pickleball here.

“The Pickleball community is driven by innovation and exciting ideas that evolve the game. We're thrilled to enter this sport with our proven technology, offering players new ways to analyze, improve, and share their on-court highlights.”

Jaan Brunken (Founder & COO, Wingfield)

Wingfield & The Picklr close partnership

The Picklr has chosen Wingfield's technology as its official video and tracking solution. Their recent success and growth plan to build at least 1800 new indoor pickleball courts nationwide by the end of 2025 establishes Picklr as the leading Pickleball franchise company in the United States. "The Picklr's passion and commitment to offer the best possible pickleball experience is inspiring, and we are looking forward to this partnership," says Brunken. As part of the partnership, multiple Wingfield courts will be installed in all The Picklr clubs.

"The Picklr is delighted to announce this partnership," says James Hurlock, The Picklr's Chief Brand Officer. "We always look to partner with the very best, and we see that in Wingfield. We wanted to create something very special that was bold and innovative within the industry and that Picklr members can't get elsewhere. It's important to us that our members receive not just premium playing conditions but world-class technology that compliments their play and amplifies their experience."